Senthil Nayagam: The Politics Of Deepfakes, How To Create Deepfakes, Rigging Elections, Data Privacy, Watermarks, The Indian Elections, Dravida Munnetra Kazhagam, Facial Expressions, And Much More

About Senthil Nayagam


Disruptors and curious minds! Our guest is Senthil Nayagam. As Studio Head at Muonium Studios, Senthil makes deep fakes.

His company was behind bringing Muthuvel Karunanidhi, former leader of the Dravida Munnetra Kazhagam (DMK) party, back to life for a book launch earlier this year.

As humans, once we see something, we can’t unsee it. It’s like when an attorney says something that must be “stricken from the record” – are we capable of striking something from memory? So many defaults at work (social, ego, inertia, etc) the influence of deep fakes can be hard to purge from our collective knowledge.

Questions and topics covered:

🤖 What is a deep fake? When does the boundary between deep fake and mimicry blur?

🤖 Google calls it synthetic content and asking for advertisers to disclose it. What are the consequences if they don’t?

🤖 The Muthuvel Karunanidhi deep fake – what was the goal? What was the process of creating it?

🤖 Who owns the rights of the dead? Deep fakes are almost nefarious by nature. Let’s discuss the positive, cultural plus – where is the upside? What do they bring to society and culture that wasn’t possible before? Deep fakes and entertainment Consent, privacy and laws Connecting the dots, human-centric design.

How can the average person distinguish between real footage and a deepfake? Are there any tools or indicators to look out for How can blockchain help audiences understand what is an authentic representation of a person or an unauthorized fake?

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