Dominik Karaman: Ikigai Web3 Brand Strategy, Professional E-Sports, League Of Legends And Brand Game Activations, Bi-directional Value Exchange, Web3 Brand Incentives, The Nouns DAO, Co-creation And Collaboration In Web3, Brand Frameworks, Nike DAO Trainers, Ice-Cream NFTS And Much More.

About Dominik Karaman

Disruptors and curious minds!

Welcome to an other deep dive into emerging technology, web3 brand strategy and the intersection of culture, tech and the human condition.

This week we’re going to Okinawa.

Ikigai is a personal concept, an idea you can use to bring satisfaction and fulfilment into your life when you balance passion, mission, vocation and profession.

But can the truths within this ancient Japanese way of thinking be used as an analogy at the intersection of creativity, technology and the human experience? Can brands in web3 create, curate and execute their strategy using key insight from the concept? After all, a brand must find meaning and purpose to succeed. Just like you and I.

This week’s guest is Dominik Karaman, he runs Eekigai Labs, a creative consultancy guiding companies through the next evolution of consumer experiences.

He also works with Aiddrop, a non-profit organization that builds transparent donation systems on blockchain and hosts the No Blueprint podcast.

We speak about:

▶️ The strategies successful brands are using in web3. And why they work

▶️ Professional e-sports, League of Legends and how brands remain authentic

▶️ Bi-directional Value Exchange, opensource brands and the Nouns DAO

▶️ Brand Incentives, UX and Community Design

▶️ Co-creation, collaboration and a pair of Dominik-Nike-DAO-Trainers

▶️ The Ikigai Web3 Brand Framework

▶️ The OODA Web3 Framework And much more.

Please enjoy the show.

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Quotes On Web3 Brand Strategy From Dominik

“If you look at it from a brand's perspective, why would they do skins in a League of Legends game? Because they want to raise brand awareness or tap into a new audience.”

“I can draw parallels to today's existing web3 space, because you have these two sides, one is commercially orientated and they're excited when a big brand enters the game because they only see mainstream adoption. The other scrutinizes every step that the brands make.”

“People can do brand proposals and get it funded by the DAO if everybody is aligned. I think this is one of the greatest examples of a self self-running brand.”

“When sentiment is low is when real people come together with a clear and authentic shared purpose.”

“When we think of web3 brand strategy and interacting with your community, there needs to be something substantial inside. A message that translates into a real purpose.”

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