About Jonathan Blanco
Jonathan G. Blanco is the Founder and CEO of Niftmint, a Web3 and AI Commerce Infrastructure company allowing Brands to Mint, Sell, and Custody NFTs directly on their eCommerce platform while handling all crypto and crypto wallets on behalf of the Brand and their Customer. Jonathan has been working with Brands since 2009, building innovative retail technology for Brands since 2014, and building at the intersection of crypto and commerce since 2017.
Jonathan is also the founder of TF Labs, a Web3 & AI Management Consulting Firm and Startup Studio guiding Brands in their company adoption of Web3 & AI across Software Development, Branding, Marketing, and Media while spinning out internal Startups.
Jonathan is a Keynote Speaker, Moderator, MC, and Lecturer, discussing topics such as Branding, In-Network Currency in Commerce, Product Management, Retail, eCommerce, Bitcoin, Motivation, and Leadership. He is also a speaking coach to aspiring presenters and coaches aspiring entrepreneurs in building their personal brand.
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"Boring NFTS are going to rule the world!"
"The way I think about NFTs and web3 is more product-driven than money-driven."
"If you are a fan of Jordan's shoes and Jordan shoes gives you a digital product, do you want that? I think you do. If you're a fan of an LVMH bag and that company gives you a digital product, do you want it? I think you do."
“When brands think about web 3 and NFTs, they have to think about how they serve their core customer and adjacent first.”
“T-Mobile has 250 million or so customers. So imagine going to T-Mobile and saying, "Hey, T-Mobile, you should focus on these 40,000 wallets for crypto." They have a much better opportunity to offer web 3 experiences to their existing core brand.”
“Consumers buy products from brands they love simply because they love the brand or they love whoever is representing the brand. And it's like that infinitely, to the end of time.”
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People, Resources, Authors and Books Mentioned In The Show
Web3 For Brands: Quotes From The Show
“Boring NFTS are going to rule the world!”
“I think the trading of NFTs is the smallest opportunity of what NFTs bring.”
” I would almost argue that AI is going to eat a lot of blockchain. That’s why I say I don’t know that blockchain necessarily needs AI as much. But AI definitely needs blockchain.”
“I think that AI has proven the case for tokenization.”
“Sometimes people think I’m a bit of an oxymoron in the sense that, from a money perspective, I’m 100% Bitcoin.”
“The way I think about NFTs and web3 is more product-driven than money-driven.”
“Because brands are like, “Well, why am I going to introduce cryptocurrency? And why am I going to have something that’s going to fluctuate in price?” No brand wakes up and is like, “Oh, hey, I want to accept a currency that goes up and down five percent a day minimum,” right?”
“Instead of earning loyalty points in a fixed ledger system, you’re earning stable coins or loyalty points that just happen to be stable cryptocurrency. Now you have a use case for a token that allows the brand to operate and act more efficiently.”
“T-Mobile has 250 million or so customers. So imagine going to T-Mobile and saying, “Hey, T-Mobile, you should focus on these 40,000 wallets for crypto.” They have a much better opportunity to offer web 3 experiences to their existing core brand.”
“When brands think about web 3 and NFTs, they have to think about how they serve their core customer and adjacent first.”
“So as with any brand, as with any company, you focus on your core first, then you figure out the adjacent, and then you grow from there.”
“I don’t think that we need to educate people on how to use Metamask for transacting daily or even crypto wallets for transacting daily. I’ll put the caveat in: if you know how to use those things, I think you will always have an advantage over those that don’t. I think if you know how to use your own Bitcoin wallet and you know how to manage your own keys, you will always have an advantage in the financial system that others don’t.”
“I just find it very hard to believe that we’ll get anywhere over 20% of the population who handles their own keys independently for the majority of their things.”
“Consumers buy products from brands they love simply because they love the brand or they love whoever is representing the brand. And it’s like that infinitely, to the end of time.”
“If you are a fan of Jordan’s shoes and Jordan shoes gives you a digital product, do you want that? I think you do. If you’re a fan of an LVMH bag and that company gives you a digital product, do you want it? I think you do.”
“We believe in token gating also, but we believe in token gating as a, instead of a first step, which is what a lot of people believe, we believe in token gating as an absolute last step.”
“I remember being at NFTNYC and talking about how I think PFP avatars are the smallest use case for NFTs and how I think they’re going to go down in value. People thought that was silly of me to say. I even had investors tell us that if we were building our product for the PFP avatar use case, they would invest in us.”
Check out other episodes on web3, nfts, emerging tech and the metaverse
B Earl, Nolan Ether, Corrales Cachola – AI V Hollywood / Keatly Halderman Web3 Music Licensing / Reid Blackman AI Ethics / Inder Phull Music In The Metaverse / Leo Nasskau Web3 and NFT Charity / Costantino Roselli Virtual Fashion and The Future of the Metaverse